The Business Card Artwork Checklist Before You Approve a Proof

A metal business card is built to last, which is wonderful until there is a typo. Once a card is in production, changes are difficult. That is why we care so much about artwork preparation and proof approval. Use this checklist before sending files and again before signing off on your proof.

Part 1: Files and formats

The cleaner your files, the smoother everything goes.

• Vector artwork preferred. Logos in AI, EPS, PDF or SVG format scale cleanly. If you only have a JPG or PNG, send the largest version you have and we will let you know whether it can work or needs to be rebuilt.
• Fonts converted to outlines. Converting text to outlines prevents font substitution if we do not have your typeface. Keep an editable copy for yourself.
• Separate front and back. Clearly label each side.
• Brand colors noted. Share brand color references if you have them. Exact color matching on metal depends on the decoration method, so we will discuss what is achievable.
• Remove hidden layers. Delete unused objects, stray points and old versions inside the file.

Read our full artwork guidelines for more detail.

Part 2: Dimensions and safe margins

Metal cards come in specific sizes and shapes, and features like cut-outs change the usable area.

• Confirm technical dimensions with us. Do not assume paper card sizes apply. We will confirm the dimensions for your chosen product.
• Keep important content inside the safe area. Leave comfortable space between text and the edge.
• Account for features. A bottle opener cut-out or an NFC chip area affects layout.
• Check square layouts. A square format needs a different composition than a standard rectangle.

Part 3: Contrast and legibility

• Text contrasts with the finish. Light details on dark finishes, dark details on light finishes. Warm finishes need extra care.
• No tiny or hairline text. Very thin strokes can lose definition.
• Logo is clear at actual size. Print your proof at 100% scale on paper and hold it at arm's length.
• Limited typefaces. One or two is usually enough.

Part 4: QR codes and links

• QR code has clear space around it. Do not crowd it with graphics.
• QR code has strong contrast. Low contrast can make scanning harder.
• Destination link tested. Scan your code on several phones and confirm it goes to the right place. Learn more in our QR vs. NFC guide.
• You control the destination. Prefer a page or redirect you can update.

Part 5: Proofreading

This is where most errors slip through. Slow down.

• Name spelled correctly, including capitalization.
• Title current and approved.
• Phone number checked digit by digit.
• Email address checked character by character.
• Website URL typed into a browser to confirm it works.
• Social handles current.
• Any required licensing or brokerage details present.
• A second person has read the proof.

Read your proof out loud. Your ears catch what your eyes skip.

Part 6: Approving the proof

When you receive a proof from GMB, it shows how your design is planned on the chosen product. Review it with the checklist above.

• Finish and product match what you requested.
• Quantity matches your request.
• Any timeline or deadline you need has been discussed and confirmed in writing.
• You understand that approving the proof means the design moves forward as shown.

If anything is unclear, ask. We would much rather answer a question than reproduce a card.

Need help preparing files?

Not everyone has vector logos or design software, and that is fine. Our design services can redraw, refine or build your card layout from scratch. For tips on making the design itself stronger, read how to design a metal business card.

Get help with your artwork